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Live Experiment (Part 1): How many marketers does it take to optimize a webpage?
Tweet Last week I had the privilege of being in the world’s tallest hotel in the Western Hemisphere, joined by over 200 other “nerdy” marketers, for what was the first-ever conference hosted by MECLABS...
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Live Experiment (Part 2): Real testing is messy
Tweet As discussed in my last blog post, we reviewed how the marketing force of 200 marketers at Optimization Summit was utilized to design the following test: . Control (click to zoom)...
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Marketing Intelligence: 3 ways to better serve your customers (and your...
Tweet Your potential customers are ignoring the work you’ve invested thousands of dollars and hundreds of hours into as you’re reading this sentence. That’s why we spend so much time on the...
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MarketingExperiments Summits: Pick a city for a chance to win a ticket
Tweet Here at MarketingExperiments, we’re big believers in quantitative research. A/B split tests. Multivariate testing. But, sometimes it doesn’t hurt to do a little qualitative research as well. Or...
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Lead Generation: Perceived value and cost of free incentives [Live test from...
Tweet At MarketingSherpa Lead Gen Summit 2013 in San Francisco, marketers will have the chance to participate in a live test, straight from the event. As tradition, MECLABS will offer an exciting live...
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Live From MarketingSherpa Summit 2016: Humana on the power of iterative testing
This is Ken Bowen, reporting live from the Bellagio hotel in beautiful Las Vegas for MarketingSherpa Summit 2016. For over a decade, Email Summit has been one of the most exciting weeks of the year for...
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